Basic SEO Strategies
Basic SEO, Digital Marketing, Search Engine Marketing, Search Engine Optimisation, SEO
Basic SEO Strategies
Basic SEO Strategies is a series of posts aimed at providing compelling thoughts that engage and motivate small to medium business owners to improve their current or non existing SEO strategies. Small business owners who haven’t conducted a basic SEO service or strategy will find these thought provoking and helpful. Those who have conducted some [...]
December 09th, 2011 read more
Basic SEO, Digital Marketing, Search Engine Marketing, Search Engine Optimisation, SEO
Google Places – Changing Location Search
Google have recently changed their search results to include a customisable IP setting. This allows a user to change his/her IP location to skew search results to their current location. This isn’t completely new, Google have been doing this for a while but not too effectively. Google have now made it easier for countries such as Australia who have some citizens IP’s based in the US or in other states from which they live to obtain relevant location based results when searching. Users are now able to change their location and customise their search result. You might say well you can do that by placing the location in your search query, this is true. However when you are searching for something more general such as “tools” if your default setting is set for Prahran then as you search you will receive results that incorporate the keyword Prahran.
August 08th, 2011 read more
Basic SEO, Basic SEO Strategy, Digital Advertising, Digital Marketing, Search Engine Optimisation, SEO
Basic SEO Strategy – Internal Linking
In the last installment of “Basic SEO Explained” we focused on optimising page titles. This time around we will be looking at the internal linking of one’s website and the importance it plays on SEO or Search Engine Optimisation. In terms of improving a websites SEO, the main focus of most webmasters and SEO consultants is to create inbound links from respected sites/blogs and article directories. Yes this is important, but before a link building campaign starts and is fully implemented a deep analysis of the internal links of your website is crucial to improving a sites SEO.
August 08th, 2011 read more
Basic SEO, Basic SEO Strategy, Online Marketing, Search Engine Optimisation, SEO, Web Marketing
Basic SEO Strategy – Optimising Page Titles
In Basic SEO Explained we covered area’s of your site you need to look at in a more general sense. In this piece we will be looking specifically at page titles of your site and explain why it is important for SEO or Search Engine Optimization and how to best prepare and or change your site to optimise for search engines (Google, Yahoo & Bing).
August 08th, 2011 read more
Basic SEO, Basic SEO Strategy, Content, Digital Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimisation, SEO, Web Marketing
Basic SEO Strategy
So you have a website, you’ve spent money on design and architecture and are proud of your new online hub. It has all the bells and whistles you hassled your web designer for, however it lacks something critical. Your website lacks the attention and visits you believe it’s worthy of. Your website is stumbling along with only a handful of views, which in most cases is either yourself or friends viewing the website (no need to feel embarrassed this is all too common). This leaves you frustrated, you want an explanation and you want some insight. What you really need is basic SEO explained properly.
August 08th, 2011 read more
