Latest Website Conversion Trends, SEO vs PPC

Digital Advertising, Digital Marketing, Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Search Engine Optimisation, SEO

Latest Website Conversion Trends, SEO vs PPC

            As we ‘Barrel Rolled’ into November, there has been some exciting news in the world of digital marketing. More specifically the latest website conversion trends. The State of Digital Marketing report, published by Webmarketing123, has revealed that SEO is indeed worth all the fuss. The report, which surveyed over [...]

 

November 09th, 2011 read more

Basic SEO, Basic SEO Strategy, Digital Advertising, Digital Marketing, Search Engine Optimisation, SEO

Basic SEO Strategy – Internal Linking

In the last installment of “Basic SEO Explained” we focused on optimising page titles. This time around we will be looking at the internal linking of one’s website and the importance it plays on SEO or Search Engine Optimisation. In terms of improving a websites SEO, the main focus of most webmasters and SEO consultants is to create inbound links from respected sites/blogs and article directories. Yes this is important, but before a link building campaign starts and is fully implemented a deep analysis of the internal links of your website is crucial to improving a sites SEO.

 

August 08th, 2011 read more

Digital Advertising, Digital Marketing, Meme, Mr Splashy Pants, Online Marketing, Social Networking

Social Media Saving The Whales – Mr Splashy Pants

elow is Alexis Ohanian co founder of reddit providing a great example of the power of social media. Alexis shows us how the power of the people will ultimately win out over the destructive nature of a few.

 

August 08th, 2011 read more

Digital Advertising, Facebook, iPhone, Location Sharing, Social Networking

Neer Location Sharing – Neer, a far better way to location share

The below video is a quick demo of a new location sharing application called Neer. Neer is specifically designed to make location sharing more of a private experience. This is in direct contrast to Facebook Places and Foursquare, which have many users worried about their own privacy and security. Neer alleviates this issue and makes for a better secured sharing experience.

 

August 08th, 2011 read more

Digital Advertising, Digital Marketing, Facebook, Location Sharing, Mobile Advertising, Online Marketing, Social Networking

Facebook Places Vs Foursquare – Will Facebook Places impact on Foursquare?

Facebook Places Vs Foursquare Facebook has launched Facebook places. A location sharing addition to it’s already market dominant product. Facebook Places is designed to help people share their location in a social context. This in turn allows each user to view who is in a similar area and to also view “social hot spots”. At this [...]

 

August 08th, 2011 read more

Digital Advertising, Digital Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing

Conversion Tracking, Adwords Explained

Conversion Tracking Adwords, Explained   When performing any search or online marketing campaign it is paramount to track your budget spend. Whether you are running pay per click campaigns or content campaigns through Google Yahoo or Bing, the money you outlay needs to be justified. The key to longevity between both client and business or [...]

 

August 08th, 2011 read more