Digital Advertising, Digital Marketing, Focus Search, Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing

Pay Per Click (PPC) Budget – “How Much Should I Spend?” Part 2

This post is part two of: Pay Per Click – (PPC) Budget – “How Much Should I spend”

Once you have done thorough key word research and developed a good overview of the key words for the PPC campaign. It is at this point that you obtain your “average cost per click”. A figure that allows you to grasp the cost and expense to your business per month. This 3 step process is covered in Pay Per Click – “How Much Should I spend” .

 

August 08th, 2011 read more

Digital Marketing, Focus Search, Pay Per Click, Search Engine Optimisation, SEO

SEO Blog – Welcome To Focus Search’s Blog

First and foremost, welcome to Focus Search’s Blog. This SEO Blog over the coming weeks, months and years, is going to be a hub of information on all things ‘digital marketing’. It will serve its purpose in delivering insightful commentary and generate discourse on groundbreaking areas within the online marketing community. More specifically in SEO or Search Engine Optimisation, this SEO Blog will focus on significant changes and advancements in search space.

 

June 28th, 2011 read more