Digital Advertising, Digital Marketing, Facebook, Location Sharing, Mobile Advertising, Online Marketing, Social Networking

Facebook Places Vs Foursquare – Will Facebook Places impact on Foursquare?

Facebook Places Vs Foursquare Facebook has launched Facebook places. A location sharing addition to it’s already market dominant product. Facebook Places is designed to help people share their location in a social context. This in turn allows each user to view who is in a similar area and to also view “social hot spots”. At this [...]

 

August 08th, 2011 read more

Digital Advertising, iPhone, Mobile Advertising, Online Marketing

iPhone iAd’s – Apple’s iAd Advertising Platform

iPhone 4G has created headlines recently with it’s issues with reception., on a lighter note, here is Steve Jobs explaining the benefits of the new advertising model within it’s mobile devices. Again we have moved forward with technology and the iPhone has become more powerful, Apple has now been able to improve it’s integration with advertising platforms allowing for smooth transition between iAd and the active application. iAd’s essentially allow the user to stay active within the App they are currently in whilst viewing a iAd of interest. iAd’s have already raised eyebrows with an estimated $60 million US allocated to iAd’s for the rest of the year. To put this into perspect this will account for around half of the total adspend on Mobile devices as a whole. This new advertising iAd platform is far more interactive and user driven than any digital advertising we have seen to date. We may even get some freebies!

 

August 08th, 2011 read more