Latest Website Conversion Trends, SEO vs PPC
Digital Advertising, Digital Marketing, Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Search Engine Optimisation, SEO
Latest Website Conversion Trends, SEO vs PPC
As we ‘Barrel Rolled’ into November, there has been some exciting news in the world of digital marketing. More specifically the latest website conversion trends. The State of Digital Marketing report, published by Webmarketing123, has revealed that SEO is indeed worth all the fuss. The report, which surveyed over [...]
November 09th, 2011 read more
Digital Advertising, Digital Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing
Conversion Tracking, Adwords Explained
Conversion Tracking Adwords, Explained When performing any search or online marketing campaign it is paramount to track your budget spend. Whether you are running pay per click campaigns or content campaigns through Google Yahoo or Bing, the money you outlay needs to be justified. The key to longevity between both client and business or [...]
August 08th, 2011 read more
Digital Advertising, Digital Marketing, Pay Per Click, PPC, Search Engine Marketing, Search Engine Optimisation, SEO, Web Marketing
SEO vs PPC – What Are The Differences?
It’s very common for people to get mixed up with SEO – (Search Engine Optimisation) and PPC – (Pay Per Click) results in the search engines. This post highlights the differences between the two search marketing disciplines and provides some insight into which one of the two is best for your website or business. Here is an image that displays the location of the PPC click and SEO results in Google.
August 08th, 2011 read more
Digital Advertising, Online Marketing, Pay Per Click, PPC, Web Marketing
Google Adwords – What is Broad Match Modifier?
Google has recently announced the addition of yet another tool within adwords to refine your key words. What has been named the “broad match modifier” is a feature that allows the user to create keywords which have a far greater reach on a phrase match setting and more impression control on a broad match setting. Those Google webmasters using exact and phrase match more commonly within their campaigns will find it most useful as it allows for far more detailed control to a campaigns keyword structure. Those advertisers who have previously steered clear of broad match because of budget seeping into irrelevant key words, can now control this seeping and increase their overall net market saturation. For most users who religiously use exact and phrase match this opens up a whole lot more traffic!
August 08th, 2011 read more
Digital Advertising, Digital Marketing, Focus Search, Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing
Pay Per Click (PPC) Budget – “How Much Should I Spend?” Part 2
This post is part two of: Pay Per Click – (PPC) Budget – “How Much Should I spend”
Once you have done thorough key word research and developed a good overview of the key words for the PPC campaign. It is at this point that you obtain your “average cost per click”. A figure that allows you to grasp the cost and expense to your business per month. This 3 step process is covered in Pay Per Click – “How Much Should I spend” .
August 08th, 2011 read more
Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing
Pay Per Click (PPC) Vs Traditional Media
Traditionally speaking, those businesses undertaking an advertising campaign were in most cases forced to account for their own spend. An ad was placed and the advertiser/media buyer wiped there hands clean after seeding. Traditional media would sell on the premise of ratings/eyeballs of a particular medium, these figures could never be accurately dictated. In other words there was no way of determining an exact figure of market saturation. Ratings and eyeballs of a particular Billboard or TV show were summed up via averages and thus could never be truly accurate. It was left down to the client to prove return on investment and it ran like this for years. Clients would ask those calling them how they found their business.
August 08th, 2011 read more
