SEO Myths – Dispelling Some Common Myths
Search Engine Optimisation, SEO, SEO Myths
SEO Myths – Dispelling Some Common Myths
This blog post is designed to dispel some of the SEO myths that are still muddying the waters of search engine optimisation. These are the comments and common questions that we are hearing from business owners every day. There are some that cast a negative light on Search Engine Optimisation and the perceived [...]
December 13th, 2011 read more
Basic SEO, Digital Marketing, Search Engine Marketing, Search Engine Optimisation, SEO
Basic SEO Strategies
Basic SEO Strategies is a series of posts aimed at providing compelling thoughts that engage and motivate small to medium business owners to improve their current or non existing SEO strategies. Small business owners who haven’t conducted a basic SEO service or strategy will find these thought provoking and helpful. Those who have conducted some [...]
December 09th, 2011 read more
Digital Advertising, Digital Marketing, Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Search Engine Optimisation, SEO
Latest Website Conversion Trends, SEO vs PPC
As we ‘Barrel Rolled’ into November, there has been some exciting news in the world of digital marketing. More specifically the latest website conversion trends. The State of Digital Marketing report, published by Webmarketing123, has revealed that SEO is indeed worth all the fuss. The report, which surveyed over [...]
November 09th, 2011 read more
Basic SEO, Digital Marketing, Search Engine Marketing, Search Engine Optimisation, SEO
Google Places – Changing Location Search
Google have recently changed their search results to include a customisable IP setting. This allows a user to change his/her IP location to skew search results to their current location. This isn’t completely new, Google have been doing this for a while but not too effectively. Google have now made it easier for countries such as Australia who have some citizens IP’s based in the US or in other states from which they live to obtain relevant location based results when searching. Users are now able to change their location and customise their search result. You might say well you can do that by placing the location in your search query, this is true. However when you are searching for something more general such as “tools” if your default setting is set for Prahran then as you search you will receive results that incorporate the keyword Prahran.
August 08th, 2011 read more
Basic SEO, Basic SEO Strategy, Digital Advertising, Digital Marketing, Search Engine Optimisation, SEO
Basic SEO Strategy – Internal Linking
In the last installment of “Basic SEO Explained” we focused on optimising page titles. This time around we will be looking at the internal linking of one’s website and the importance it plays on SEO or Search Engine Optimisation. In terms of improving a websites SEO, the main focus of most webmasters and SEO consultants is to create inbound links from respected sites/blogs and article directories. Yes this is important, but before a link building campaign starts and is fully implemented a deep analysis of the internal links of your website is crucial to improving a sites SEO.
August 08th, 2011 read more
Digital Advertising, Digital Marketing, Pay Per Click, PPC, Search Engine Marketing, Search Engine Optimisation, SEO, Web Marketing
SEO vs PPC – What Are The Differences?
It’s very common for people to get mixed up with SEO – (Search Engine Optimisation) and PPC – (Pay Per Click) results in the search engines. This post highlights the differences between the two search marketing disciplines and provides some insight into which one of the two is best for your website or business. Here is an image that displays the location of the PPC click and SEO results in Google.
August 08th, 2011 read more
