Facebook Match – Having A Social Christmas
Facebook, Online Marketing, Social Networking, Web Marketing
Facebook Match – Having A Social Christmas
While the shops are busy preparing their Christmas windows and anticipating the Christmas rush, clever consumers have their shopping all wrapped up without even stepping out the door. Online sales of Christmas presents have jumped year on year, with online payment providers such as Pay Pal and Ebay predicting that online retailers will start seeing [...]
December 05th, 2011 read more
Digital Advertising, Digital Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing
Conversion Tracking, Adwords Explained
Conversion Tracking Adwords, Explained When performing any search or online marketing campaign it is paramount to track your budget spend. Whether you are running pay per click campaigns or content campaigns through Google Yahoo or Bing, the money you outlay needs to be justified. The key to longevity between both client and business or [...]
August 08th, 2011 read more
Digital Advertising, Digital Marketing, Pay Per Click, PPC, Search Engine Marketing, Search Engine Optimisation, SEO, Web Marketing
SEO vs PPC – What Are The Differences?
It’s very common for people to get mixed up with SEO – (Search Engine Optimisation) and PPC – (Pay Per Click) results in the search engines. This post highlights the differences between the two search marketing disciplines and provides some insight into which one of the two is best for your website or business. Here is an image that displays the location of the PPC click and SEO results in Google.
August 08th, 2011 read more
Digital Advertising, Online Marketing, Pay Per Click, PPC, Web Marketing
Google Adwords – What is Broad Match Modifier?
Google has recently announced the addition of yet another tool within adwords to refine your key words. What has been named the “broad match modifier” is a feature that allows the user to create keywords which have a far greater reach on a phrase match setting and more impression control on a broad match setting. Those Google webmasters using exact and phrase match more commonly within their campaigns will find it most useful as it allows for far more detailed control to a campaigns keyword structure. Those advertisers who have previously steered clear of broad match because of budget seeping into irrelevant key words, can now control this seeping and increase their overall net market saturation. For most users who religiously use exact and phrase match this opens up a whole lot more traffic!
August 08th, 2011 read more
Basic SEO, Basic SEO Strategy, Online Marketing, Search Engine Optimisation, SEO, Web Marketing
Basic SEO Strategy – Optimising Page Titles
In Basic SEO Explained we covered area’s of your site you need to look at in a more general sense. In this piece we will be looking specifically at page titles of your site and explain why it is important for SEO or Search Engine Optimization and how to best prepare and or change your site to optimise for search engines (Google, Yahoo & Bing).
August 08th, 2011 read more
Basic SEO, Basic SEO Strategy, Content, Digital Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimisation, SEO, Web Marketing
Basic SEO Strategy
So you have a website, you’ve spent money on design and architecture and are proud of your new online hub. It has all the bells and whistles you hassled your web designer for, however it lacks something critical. Your website lacks the attention and visits you believe it’s worthy of. Your website is stumbling along with only a handful of views, which in most cases is either yourself or friends viewing the website (no need to feel embarrassed this is all too common). This leaves you frustrated, you want an explanation and you want some insight. What you really need is basic SEO explained properly.
August 08th, 2011 read more
