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Digital Advertising, Digital Marketing, Focus Search, Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing
Pay Per Click (PPC) Budget – “How Much Should I Spend?” Part 2
This post is part two of: Pay Per Click – (PPC) Budget – “How Much Should I spend”
Once you have done thorough key word research and developed a good overview of the key words for the PPC campaign. It is at this point that you obtain your “average cost per click”. A figure that allows you to grasp the cost and expense to your business per month. This 3 step process is covered in Pay Per Click – “How Much Should I spend” .
August 08th, 2011 read more
Online Marketing, Pay Per Click, PPC, Search Engine Marketing, Web Marketing
Pay Per Click (PPC) Vs Traditional Media
Traditionally speaking, those businesses undertaking an advertising campaign were in most cases forced to account for their own spend. An ad was placed and the advertiser/media buyer wiped there hands clean after seeding. Traditional media would sell on the premise of ratings/eyeballs of a particular medium, these figures could never be accurately dictated. In other words there was no way of determining an exact figure of market saturation. Ratings and eyeballs of a particular Billboard or TV show were summed up via averages and thus could never be truly accurate. It was left down to the client to prove return on investment and it ran like this for years. Clients would ask those calling them how they found their business.
August 08th, 2011 read more
Clouding, Search Engine Marketing
Cloud Computing – The way of the future, or is it?
Cloud computing, what is it? chances are you have used cloud computing but have not realised it. Sites like Gmail and Yahoo mail are perfect examples of cloud computing. Cloud computing is a technology whereby remote servers hold an incredible amount of information/software and maintain it in a way that is useful for online purposes. Essentially it means that the user does not need to install or store any files within his/her own pc ie: google docs. Any computer with internet access can benefit from cloud computing and it’s immense storage power.
August 08th, 2011 read more
Blogger, Content, Search Engine Optimisation, WordPress
SEO Tool – A Blog Is A SEO Tool Must Have
In terms of content most websites are static in nature. Content is created and posted live and then more often than not, left for long periods without change. Most websites are simply business cards that list details of a service or product and means by which to obtain/contact them. This is ok for sites that are not aggressive with their Search Engine Optimisation, but the reality is every business would love to be number one for their chosen key word/s. But if you leave your site static odds are you won’t be.
August 08th, 2011 read more
Digital Advertising, Social Networking, Twitter, Web Marketing
Twitters New Ad Platform – ‘Promoted Tweets’
One could argue that prior to launching a business there needs to be some form of monetary or revenue strategy set in place prior to implementation. This would be the logical argument and to think otherwise would be bad business. But the digital world has turned this idea on it’s head. Social network companies like Facebook and Twitter build products that are both useful and addictive, generating enormous amounts of traffic and loyal users. Building a business model is not a priority for them until the tipping point of users has been reached and the risk of turning off current users with advertising is low.
August 08th, 2011 read more
Online Marketing, Pay Per Click, PPC
Pay Per Click (PPC) Budget, “How Much Should I Spend?”
Deciding on a pay per click (PPC) budget can be a daunting task for a business new to the Search Marketing world and rightly so. Spend too much with little return on investment (ROI) and it wont be long before you feel a little jaded towards PPC advertising. Don’t spend enough on the other hand and many search consultancies will not have a product to sell you. It is a marketing tool that requires careful budget consideration. One cannot simply pull a figure out of the air and hope for the best. There are many ways to come to an educated decision on a PPC budget Here are three easy steps applying the “estimated cost per click, key word approach”.
August 08th, 2011 read more
