Search Engine Marketing (SEM)
Is a form of online marketing that uses search engines to expose businesses to online advertising. Also known as Pay Per Click (PPC) advertising, has a sole purpose of increasing the visibility of your company’s website in search engines such as Google, Yahoo and Bing. It allows advertisers to display their adverts for pre selected keywords within the search results.
Advertisers only pay the search engine, once their website has been clicked on. Viewing the advert is totally free, until it’s been clicked on. Each time your advert has been viewed, this is calculated as an impression. In the past search engines would charge their clients on a CPM basis (cost per thousand impressions). Cost is dependent on the keyword you choose and the popularity of that keyword.
PPC Management, if done properly is time consuming and a profession in itself. The goal of any managed campaign is to bring down cost and increase conversion. This is done by analysing your daily traffic stats and regularly making adjustments to your adverts and bids.
Search Engine Optimisation (SEO)
As part of our search engine optimisation services we provide the following:
- Focus Search researches and identifies how many people are actively looking for your service in Google, Yahoo and Bing and through this identifies a list of key words best suited to a search egine optimization campaign.
- We research competitors and establish how clients can best improve their page index.
- We make sure that other sites link to you, and that you link to them. Building your linking strategy is an art form. It requires meticulous effort and handpicking of the most relevant and credible websites that are that are going to best represent yours.
- We research key phrases and work with clients to condense these into driving key phrases for the campaign. At which time, content and technical strategy is prepared and implemented.
Search Engine Optimisation is the most efficient and powerful medium to target consumers globally. It has become an integral part of business advertising and it’s importance will continue to increase over time. Consumers use Search Engine Services to look for products and business information and as a result Businesses need to bee seen within this medium.. Focus Search provides Search Engine Optimisation services (SEO) using ethical techniques that have been proven successful.
A successful search engine optimisation campaign must be part of a greater internet marketing plan designed to help you reach the sales and marketing objectives of your web site. It succeeds by driving targeted traffic to your web site and by providing evidence of return on investment (ROI)
Pay-Per-Click
Pay-Per-Click is a search engine marketing tool that instantly sends targeted traffic to your businesses’s website via Google, Yahoo and Bing. This form of advertising is the most immediate way to increase traffic and return on investment.
- 80% of Australians use the internet which is currently the fastest growing marketing channel.
- Pay-Per-Click is the most transparent form of advertising at present; there are no other forms of Advertising that track return on investment so accurately.
- 92% of those that use the internet also use it to purchase goods and services online.
- Pay-Per-Click is the most transparent form of advertising at present; there are no other forms of Advertising that track return on investment so accurately.
